This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thedigitalfashiongroup.com (the “Site/s”).

FUNCTIONALITY - When you visit the Site/s certain non-personally identifiable essential cookies may be used to provide functionality for your use of the Site/s. If they are disabled the Site/s may not function correctly. You can control/delete any cookies on your device through your browser settings.

PERSONAL INFORMATION WE COLLECT - When you visit the Site/s, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. In browsing the Site/s, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site/s, and information about your interaction with the Site/s. We call this “Device Information.”

We collect Device Information using the following technologies:

When you make or attempt to make a purchase through the Site/s, we collect information provided by you, including your name, billing address, shipping address, payment information (including credit/debit card and/or account numbers) email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION? - We use the Order Information that we collect generally to fulfil any orders placed through the Site/s (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

We also use this Order Information to: Communicate with you; Screen orders for potential risk or fraud; and, when in line with the preferences you have shared with us, provide you with information or marketing relating to our products or services.

We use the Device Information that we collect to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site/s (e.g. by generating analytics about how our customers browse and interact with the Site/s, and to assess the success of our marketing campaigns).

• Cookies which are data files placed on your device or computer and often include an anonymous unique identifier.

• Log files which track actions occurring on the Site/s, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels which are electronic files used to record information about how you browse the Site/s.

SHARING YOUR PERSONAL INFORMATION - We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use STRIPE to power our online store, and STRIPE and MOLLIE to process and complete our financial transactions. You can read more about how STRIPE uses your Personal Information here: https://stripe.com/pt/privacy, and about MOLLIE here: https://www.mollie.com/en/privacy. We use Google Analytics to help us understand how our customers use the Site/s. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy/update?hl=en You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, or to respond to lawful request for information we receive, or to otherwise protect our rights.

DO NOT TRACK - Please note that we do not alter our Site/s data collection and use practices when we see a Do Not Track signal from your browser.

CONSENT - If you have given us your consent to process personal data for certain other purposes (e.g. sending the newsletter), the data will be processed on the basis of this consent. STRIPE provides details on the contents when requesting the consent. Consents are always voluntary. If the processing of personal data is based on a consent given by you, you have the right to revoke this consent at any time. You can also withdraw your consent by sending an e-mail to ObscureMyEmail The legal basis for our data processing based on consent is Art. 6 Para. 1 a), GDPR.

YOUR RIGHTS -If you are a European Union resident you have the right to:

• information about the processing of your personal data; • obtain access to the personal data held about you; • ask for incorrect, inaccurate or incomplete personal data to be corrected; • request that personal data be erased when it’s no longer needed or if processing it is unlawful; • object to the processing of your personal data for marketing purposes or on grounds relating to your particular situation; • request the restriction of the processing of your personal data in specific cases; • receive your personal data in a machine-readable format and send it to another controller (‘data portability’); • request that decisions based on automated processing concerning you or significantly affecting you and based on your personal data are made by natural persons, not only by computers. You also have the right in this case to express your point of view and to contest the decision.

If you would like to exercise any of these rights, please contact us through the information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (e.g. if you make an order through the Site/s), or otherwise to pursue our legitimate business interests listed above. Please note that your payment transaction information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION - When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Where we are required by law to maintain records for a defined period of time (e.g. accounting and taxation records) we will only be able to delete these records after such time.

MINORS - The Site is not intended for individuals under the age of 16.

CHANGES- We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. Changes published on any of our Sites will take effect 30 days after publishing.

CONTACT US - For more information, if you have questions, or if you would like to make a complaint, please contact us by e-mail at ObscureMyEmail or by mail at our physical address.

DATA CONTROLLER - The Digital Fashion Group - Rua do Cabecinho 189 - Venda da Serra - Mouronho, 3420-176 - Portugal - Date of publishing: January 1, 2021